SO THAT’S WHAT BRANDING IS…
If you’re a business owner, we know you’ve heard about branding. But what does that even mean really? A logo right? Some colors? Cohesive fonts? While yes those are all part of a typical brand package, that’s barely scratching the surface of what branding really is!
Branding is just a word that refers to the personality of your business. You wouldn’t want to be reduced to what your favorite outfit looks like, and your brand doesn’t want to be reduced to a few colors. Branding will help you be recognized and remembered. No one wants to be forgotten, especially not in business! You work hard to get those customers and clients, so make it easy for them to remember you.
Branding is the way your business looks and sounds to your customers. It’s how it relates to them and treats them. It’s how it makes them feel. Honestly when you have good branding and a brand strategy, you’ll have a guide to help you with almost every business decision!
When you start the branding process, you should identify your target market aka the right customer or client for you! It’s harder to sell when you don’t know who you’re selling to. For example, if you were to walk the streets of a college town and try to sell timeshares … you’re probably coming home looking for a new job. But if you’re selling cheap beer, well then you’re likely going to be top salesman that week. Know who you’re selling to. Once you know who you’re talking to, it’s a lot easier to know how to speak to them - will you be fun and tell jokes or be professional and no nonsense.
Branding should give your customers a feeling. They should be emotionally affected when interacting with your brand. For example if you’re a brand that sells outdoor gear, you may want to give your customers a desire for adventure. A luxury brand will want their customers to feel elite, spoiled, special.
You can definitely DIY your branding these days - there’s font pairings, color palettes, and premade logos everywhere. However, working with a brand strategist and designer will give you the confidence to move forward knowing exactly how to most effectively reach and take care of your ideal customers. It’s such a big picture process and done properly will be way more impactful in the results! We love that with good branding, you will have absolute confidence knowing how to present your brand.